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The Value of Using a Digital Marketer Over Hiring In-House

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The Value of Using a Digital Marketer Over Hiring In-House

social Media and Digital Marketing represented by an electric tree with social media icon leaves displayed online at GoDaddy Dave Digital Marketing Agency in Baytown Tx

I am using text-to-speech 100% on this article please forgive me. I will use spell check at the end.

What is the value of digital marketing and an agency that’s plugged in?? We answer this question everyday in our agency with results.

You see somewhere along the way a gap formed between effective marketing (digital marketing including  Google AdWords and Facebook) and tradional marketing.  The gap is enormous and its all in the ROI!

Business owners did okay with Google Adwords. They could throw money at it and normally they would get a desired result or at least a version of their desired result. We have to remember that the only thing that they had prior to the internet was radio TV newspapers and those type of marketing avenues. There’s no way to really track the ROI on those ads or even to pinpoint exactly where the lead came from.

Google Adwords Neon Sign with a blueish whitish ghost icon like from packman displayed at the GoDaddy Dave Dgital Marketing and Design Agency

So when Google AdWords came out business owners were getting more bang for their buck then they were with traditional advertising, even if they weren’t targeting the correct audience or even using reducing cost by identifying negative keywords and things like that to optimize their AdWords.

Then Myspace came out and nobody that was over the age of 30 used it at all. Then Facebook arrived and it took almost a decade before the older generation such as our grandparents and our parents to use it and when I say our I’m born in 1976 and I’m old.

When the older generation did begin to use Facebook they did it mainly to keep up with their grandkids or to reconnect with old war buddies or something like that, they did business traditionally and advertised traditionally. 

Advertising in environmenns like Facebook and other platforms, continues to grow and transform on a daily basis. This puts additional strain in-house marketing efforts and a huge learning curve on the older generation.  these This becomes a huge deterrent  to local service businesses like roofing contractors .

When you bring in a digital marketing strategist they normally have their finger on the pulse of the industry that you’re in

or at least a very similar industry.

A digital marketer understands how to retarget how to create audiences how to utilize pixel data and optimized for conversions. The older generation does not.

Designing a digital marketing strategy at GoDaddy Dave Social Media and SEO Marketing Company, baytown TxSo older generations has try to bring in house recruits from the younger tech saavy younger generation to do their Facebook marketing or digital marketing.

There is a huge disconnect when you ask an employee to do something who was taught by somebody who doesn’t know how to do something. You don’t always get great results.

When you hire a digital marketing strategist or an agency you get somebody who has the same desired results as you and often you get a team of folks that has the same desired results in mind as you.

I don’t have to explain to you the difference between motivating an employee to do what you want them to do as a business and motivating a paid contractor to do what you want to do.

The contractor wants your business the following month so they’re going to get you results this month. The contractor in this case, digital marketer, also wants a review from you, referrals from you, and truly has your ultimate goal at heart and that’s to increase conversions and revenue.

When you increase conversions you increase profit and that’s the whole goal.

It’s absolutely 100% vital to the life of your business to hire a digital marketer. But when you don’t hire a digital marketer it’s like you’re playing in the NFL or a pro league as a toddler, and alone.

What is better Hiring In-House or Hiring a Marketing Agency?

Cons Employee

  • One marketing manager has a median annual salary of about $62,560. Take this number into consideration when hiring one manager, or multiple marketing specialists full time.
  • The cost of each campaign will depend entirely on your marketing needs. Crunch your numbers before making a decision.
  • Skills and experience are limitedThe Value of Using a Digital Marketer Over Hiring In-House 1
  • More Expensive
  • It may seem less expensive to hire a single, on-hand employee for your marketing strategy, but expect a long hiring process, training, and guaranteeing that a person fits properly over a set period of time.
  • Aside from salary, you will be budgeting for office space, benefits (if you choose to offer them), computers, and programs needed.

Pros to In-House Digital Marketing Employee

  • Greater product/service knowledge
  • Employees are internally accountable  
  • Quicker response times 
  • Marketers are naturally creative and are attracted to diversity. It’s easy for creative minds to get bored.
  • Having an in-house team solely devoted to you may stagnate creativity, given that they are focused on one project, rather than multiple.
  • In-house marketers, however, will have a deep understanding of your direct competitors.
  • Tools/software are at your fingertips
  • More creative control
  • Less clash of interest
  • Functionality is vetted internally
  • The in-house team is, well, in-house. They are at the desk or office beside you, which makes for a quick back and forth.
  • You can have high-profile tasks pushed to the top of the agenda quickly and efficiently if your team drops everything at once.
  • Internal teams can be overburdened if given too many high-priority tasks at the same time. In this case, however, timelines are more malleable, and your in-house employee will be able to handle a task from start to finish.
  • You can personally choose the members of your team
  • In-house employees are paid to live and breath your brand, and to have a keen understanding of your given industry. They are also personally vetted and chosen by your business, rather than an outside source.
  • It is rare to find an in-house marketer who is adept at all asp
    ects of digital marketing. And if they are, it may be too much work for one person, or one small group of people to handle.

Pros Agency

  • Very little on-boarding required
  • Creative ideas are provided upfront (upon signing)
  • More cost-effective with less upfront investment
  • You can personally choose the members of your team
  • Equipped with adequate resources to perform effectively
  • Get the job done on time
  • ACCESS TO MARKETING TOOLS/TECHNOLOGY
  • Creative thinking
  • a team of determined marketers infront of a glowing digital board, that is electric blue. This graphic is at the marketing offices of Godaddy Dave Digital Design AgencyThey are very exposed
  • Internal dedication & cultural “buy-in” from employees
  • Overhead costs are eliminated
  • Wider range of options for greater variety of functions
  • No internal training necessary
  • Valuable “fresh” creative perspective
  • The agency marketer has several unique client accounts that they work with daily. Their minds are fresh and always moving, given that they are exposed to a wide variety of businesses and industries.
  • It is, however, possible that they have similar clients that are direct competitors to you, which could lead to a conflict of interest.
  • Greater skillset diversity for a single cost
  • Less management time required for more resources
  • You will need to bring an agency up to speed with your brand or business, even if you are choosing an agency with a good track record within your industry.
  • Research and pitching need to be done on your end to find an agency that works best for your timeline and set goals. You may end up having to work with multiple boutique agencies — rather than one all-encompassing one — in order to get the results you want.
  • There are (usually) many more skilled individuals on hand. While this does not necessarily mean that their skills are more developed, there is a bigger diversity of skill sets to choose from.
  • While an agency can be much slower than having a team on-hand, depending on their workload and client list, an agency can have a beneficial ‘outside’ perspective.
  • You may have to wait your turn, given that they also have other clients on their roster.
  • Tasks coordination usually happens between a representative from your company and one from an agency. This is the best way to communicate quickly, and fluidly.
  • There is a pre-set — and negotiable — price in place when it comes to an agency.
  • An agency pays for its own software, tools, tech, and training, which cuts any extra costs on your end.

David Nugent, the Logo as displayed on the Godaddy Dave Digital Design WebsiteDavid at Godaddy Dave Social Media and seo Digital Marketing and Design Agency

Messenger: m.me/godaddydave

References

https://medium.com/trapica/in-house-vs-agency-marketing-which-one-is-better-for-your-business-369eb531c911

https://signalfire.us/news/in-house-vs-agency-marketing/

https://www.digitaldoughnut.com/articles/2018/march/in-house-vs-agency-marketing-which-one-is-best

4 thoughts on “The Value of Using a Digital Marketer Over Hiring In-House”
  1. *The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my choice to read, but I actually thought youd have something interesting to say. All I hear is a bunch of whining about something that you could fix if you werent too busy looking for attention.

You can see who we've worked with near you that you might know for a reference by browsing our hierarchical portfolio directory below. For digital marketing agency for roofing companies, cities we serve include Atascocita, Bacliff, Barrett, Baytown, Beach City, Channelview, Clear Lake Shores, Cloverleaf, Crosby, Deer Park, Dickinson, El Lago, Friendswood, Galena Park, Highlands, Humble, Jacinto City, Kemah, La Porte, League City, Mont Belvieu, Nassau Bay, Old River-Winfree, Pasadena, San Leon, Seabrook, Sheldon, Shoreacres, South Houston, Taylor Lake Village, and Webster.
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