Increasing sales staff, doing great work. and referrals are not enough to get quality roofing leads. Roofing companies need digital marketing.
Don’t worry, by the end of this easy to follow guide, you will be able to start implementing multiple winning marketing strategies today, and see results very, very quickly.
Let’s get started.
Your Roofing Marketing Strategy:
- Necessary Statistics
- Price Difference
- Social Media
- Credibility Of Claims
- Referral System
- Quality of Roofing Companies
Need To Consider:
- Video Marketing
- Techniques for Online Marketing
- Your Roofing Company’s Unique Value Proposition (UVP)
- Different Customer Types
- Traditional And Digital Marketing Tactics
- Benefits of Facebook Ads
- Online Advertising
- Appear in Local Listings
- Purchase Listings
- Advertise on the Web
- Email Marketing
- Monitoring Results
“it is easier than ever to reach potential customers.”
With the internet making it possible for almost anyone to post and share information on the world wide web, it is easier than ever to reach potential customers.
To produce the best quality leads for your roofing company, writing a daily, weekly, or monthly blog has the following advantages:
establishes market recognotion and
highlight your uvp
Consider budgeting a small percentage of your profits for advertising. Investing a small percentage of your profits will make your marketing work easier.
Focus on Lead Generation
Consider spending 10% to 15% of your profits on lead generation. It is never too early to start marketing your roofing company online.
When most roofing companies have their website, they launch a campaign for advertising online. You will never know if someone’s Google search will lead to a customer.
Starting a Roofing Company?
Consider using social media marketing for an instant boost.
The people building the space for your business may be your next best customers!
Emergency So to that post next on the map
Chances are your roofing company is probably in business before, during, and after the disasters that the general public knows all about. Be Ready to Knock on Doors.
Door Knocking 101 (Free PDF Download)
Use Quality SEO Tools
If you are not already using SEMRush to profile your website visitors, then you are missing out. Get any roofing website audited in just 5 minutes.
It is all about the referrals.
Small roofing companies don’t have the budget to market digitally in the beginning, but once they are able to, they often do not know how to go about it or where to start.
What are the best methods for marketing your roofing company digitally?
To answer this question, we spoke with a few local roofing companies to see what works best for them when it comes to marketing online.
Start marketing your roofing company online and make sure your website is mobile-friendly.
At the end of the day, if your customers do not have an easy way to get in touch with you, it is unlikely they will call you. An easy and quick way to do this is to have a website which is mobile friendly.
Content is king.
Developing useful content is crucial. We are social creatures. We go to sites that have great content.
Increase your online sales by 20%, get people to like your Facebook page 20% more. And get more people to make a purchase from you 20% more.
Try this. Once a month, create a blog post, or create a video, that gets shared on Facebook or YouTube, with at least 1,000 views.
Use these roofing marketing tips to market your company on a regular basis, and you will find new customers with every sign of their roofs.
Remember to start now, and do what you can. when you need help, call on us.