When it comes to new clients and your business, the first thing that they usually see is your website.
3-5 years ago websites were built to mainly to act as a billboard for your
business. It showed your credentials, it showed your business partners, and it showed reviews from clients, then it was doing its job.
A potential client would check your website, to verify that you were a real business.
Things in the web design industry and with the functionality of websites have changed. Technology has allowed websites to do many more things that were impossible before.
Websites can not only see you when visitors land on your website for the first time, but websites can also give you information on new visitors so that you can remind them to come back and to buy the item or service they were looking at or that you recommend.
New technology allows for the following actions and customer retention practices
Targeting audiences is a practice well-known by digital marketers but not much talked about. This practice uses artificial intelligence to understand the data that has been collected buying large not a company such as Google and Facebook over the past 10 or 20 years determine what your ideal client looks like. in the beginning whenever you don’t have any actual client you can use Pinterest work relationships social media groups and other things to Target your ideal clien
t. As you get data on actual paying clients you can live in enter them back in to your database such as Facebook and Facebook will compare or actually Facebook will search for other people that match most of the data points as the client that has made a purchase from you.
So when a compare let’s just say 1000 points paying customer can I find another million people that match and 950 of those same data points and the likelihood that these other people that match data points will also act like the client that you currently have. With these thin
gs being true, the new clients for the new audience will act the same as your original client, meaning that they also, likely will purchase. We have seen campaigns and advertisements that show stats that say that they are 45 thousand times more likely to take an action and convert the new traditional ad without targeting.
Retargeting website visitors
Prior to this technology, we would have no idea when somebody visited our website. We would know that somebody clicked on an ad or that we have a page visit, but that’s all that we knew.
We didn’t know any personal information and we didn’t have any way of contacting the people that have visited our store. If you think about this in a brick-and-mortar sense of things, it’s like if somebody walked into your store and you ignored them.
You didn’t make any effort to greet them, you didn’t make any effort to find out what they needed, you didn’t make any effort at all and they left your store.
None of us would ignore a visitor this way inside our business. This is the same way we should behave on our website.
When somebody comes, we would like to get to know them, we would like to give them a proper greeting, we would like to make some personal recommendations, and if for some reason they were interrupted during their shopping, we would like to remind them of what they were looking at and invite them to come back, we may even offer them a discount to do so.
This is what retargeting is. I’m sure you seen it first-hand whenever you search something on your computer, and then see ads on every device that you are on for the exact same product that you were searching for earlier. This is retargeting and retargeting is done with a pixel, which collects data for your website on your visitors or potential clients.
Create lookalike audiences
A lookalike audience is an audience that looks like another audience that performs well for your business. Your lookalike audience would be based on your current clientele. Any client that has made a purchase, is a client that you would like to duplicate.
If you can duplicate clients that make purchases consistently and accurately, then you will be able to find more clients that make purchases on an at-will or on-demand basis.
Chatbots are a form of artificial intelligence that uses your experience to answer questions from visitors that are on your website in real time. I chat about to engage a visitor on your website or a chatbot and can wait for it. This is an extremely helpful when it comes to answering questions such as what time are you open, how do I get to your location, what is your special or deal this month, and common questions such as that. Chatbots can also do very detailed such as taking a client through the actual sales process all the way up to close. Chat box candy program to warm up cold client or rewarm lukewarm client. Chatbots handy 100% programs by you or they can utilize body Hershey morning baked ham learn your clients as they are on the job.
Affiliate registration and management
Affiliates are huge part of marketing in the modern era. Affiliates are almost on every website every platform and they promote almost every product that is globally available. if you think about whenever you are asked to share or invite a friend to your favorite app or website this is a form of affiliate marketing. Usually a business will offer you some sort of incentive for reward to refer a friend and to bring them new business. In the same way and I feel like I program allows feeling very independent marketers for people that have some sort of relationship with your product or service to sign up under your umbrella Market your product or service to their clients or if you a broader base of clients through traditional marketing and then turn when they make a bell or they get a desired action from your potential client you pay them a commission for a percentage of and then turn when they make a bell or they get a desired action from your potential client you pay them a commission or a percentage of the sale.
Affiliate marketing can take your business and your marketing efforts and potentially growing exponentially in a very short amount of time. All it takes by the right and I have the right motivation and the right connections to grab ahold of your product or service and run with it.
As you can see things have changed.
Websites are not what they used to be they are much more. For business owners that have already taken advantage of this they are seeing multiples of 2x, 5x, 10x, 100x oh, and I’ve even heard over a thousand tax return on campaigns. business owners that do not take advantage of the abilities that website do not see growth beyond, are local word-of-mouth advertising.
Businesses that do not master the virtual world will die in the real world.
the look and the feel requires understanding of the habits of potential clients/ understanding the way business works, and the specifics of your business, should a whose only purpose it’s to meet your potential client and visitors do your desired result. So if you are a roofing company your desired result is for his team visitor to buy a roof and haven’t installed. You don’t really need them to know about your accolades oh, the material doesn’t matter that much, and the installation product really to them makes no sense. The goal when somebody comes to your website is to get a new roof for to get a leaky roof inspection and fixed. So when designing your website design first the process that your client takes now in your traditional sales process. the same steps that you would walk a client through from the time that they call your business until the time that they buy from you will be recreated in a visual, exciting informational and motivating way.
A good website will be optimized for conversion, meaning that a potential client can make it through the whole sales letter or website design until they take the desired action and make a purchase. Service businesses have a desired action. in most cases of the potential client to request an appointment or estimate.
This is great, but over time your goal should be to refine your website to mimic the exact process of a closed sale. This not only helps your bottom line but it also provides a great user experience for your visitors, because when they came and looked for your service or product ,they found it, and they found it with you. this works wonders in your favor, in the eyes of Google, and other search engines, Ultimately gaining trust for the website and ranking it higher in search results.
Website design just like anything else should be done by
Website design just like anything else should be done by someone or a team that has experience and his current with the technology available in the field. It wouldn’t make sense for someone who has not build a website or for someone who has not successfully built a profitable website to build your website for your business. You would not buy cars or service vans from a brand new inexperienced builder. You would not trust your open heart surgery to someone that does not have a surgeons license. You would not trust your student or your child to go to a school where the teachers never had any formal teaching training. I bet you probably eat most of your meals outside of the home because you don’t trust yourself or don’t like the way that you cook at home. So keep this in mind when you decide to do to build your website. a professional team has experience and is prepared to compete against other experience creators in the market. someone without experience or who is not in the industry does not have the same advantage or ability.
Never let a little league team play Tom Brady and the New England Patriots in a real competition. They will get destroyed.
The same is true for business. Never try to compete in a skill as a rookie, against seasoned vets.
If your goal in business is to be successful if your goal is to be able to have more time, if your goal is to be able to spend that time with loved ones, you and I both know that the best way to do that is to give yourself an advantage and align yourself with professional. this means professional vendors oh, this means professional mentor this means professional delivery and Logistics teams and it also means professional marketing and digital marketing teams with web designers social media marketers at the El experts content marketers influencers mobile platforms marketers and all of the specific marketing Craftsman and women that are the lifeblood of business in America and across the world.
A website is something that you can do for yourself again it is not recommended so if you want professional help and you are ready to take the first step in your digital marketing Journey click this link and pick your desire web design service Jamar menu you will have your new web design or do our website redesign ready to prevent to the public and as little as 21 days
Website Design and Redesign starts at $999.
For most of you $1,000 is not that much and you spend it probably on a daily basis. Now for some of you $1,000 seems like it may be too far out of your reach this is not the case. this thousand dollars that you stand on their website will be new beginning that you need and it will be necessary if you’re going to succeed in today’s business markets. so if a thousand dollars is not available to you at the moment, your first step will be to do everything that you can how to save a thousand dollars and to get your website design professionally and launched to your potential quiet. thousand dollars is not our only price for website design, but this is the entry level. a mid-sized company or a larger small business as it may be considered businesses between 1.5 million dollars and $5000000 normally go in the range of $1,999 for their complete website.
Some businesses will need more extensive websites and web design. Websites that record every client interaction, all of their clients information, often times roofing companies may also need integration for cruise or labor, and other vendors this is all available in today’s world online. you can have a complete customer management system, combines with a complete customer retention system, combine your bed and turn off intranet for employees and vendors as well as a robust front end with retargeting and special offers and pop-ups and all of the bells and whistles that we come accustomed to when we shop online.
Take a look at the chart to see the price range that you are in, as compared to your annual revenue. This guide is accurate for 99% of the people that buy a website from GoDaddy Dave’s digital agency. Once in awhile we will need to adjust as her a client’s specific desires or as per the strategies that are developed in our initial strategy session.
When you buy a website from our GoDaddy Dave Digital Agency website. not from somebody on the phone or in person, feel confident. If for some reason you have made a mistake, or we feel like the package that you bought does not fit your business needs, and we cannot come to an agreement on what does fit your business and the price that you should pay, then we refund every dollar that you’ve spent.
We will not keep money and force you through a process that you’re not comfortable with, that is not going to profit you, and that we did not agree to prior to beginning.
You are secure and you can purchase website design services online 24 hours a day. This purchase will initiate a strategy session where we will determine if you have purchased right package and what our plan of action is. Take STEP 1 in your digital marketing journey to massive profits right now.
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